Fast Food & Café Convention, India’s only event that brings together the QSR, Fast Casual & Café community took place on the 29<sup>th</sup> of November 2017 at The Lalit in New Delhi. This event was conceptualized in a bid to identify the changing dynamics of the fast food industry in India, as it responds to the discerning consumers and their ever-evolving tastes. In the last two decades, since the first Quick Service Restaurants (QSR) entered India, the industry has seen a constant growth and a momentum that has given operators the leverage and confidence of a promising future.
The event provided an exciting opportunity for entrepreneurs and people who are zealous about the fast food and café industry. <a href=”http://food.ndtv.com/food-drinks/fast-food-cafe-convention-2017-5-major-highlights-of-the-conference-1775809″>It saw over 200 delegates, over 120 brands and 30 speakers</a> discussing about the future of the QSR industry and its promising growth. The convention brought together leaders of the food industry, successful restaurateurs and renowned chefs, who shared ideas, thoughts and inspiration.
Samir Kuckreja, Founder & CEO Tasanaya Hospitality the Event Chairman covered some interesting trends in his keynote presentation. This included some key data on the size and composition of the industry; key growth drivers and emerging trends in the industry. He also spoke about the increased interest in the F&B industry from a variety of investors.
Kapil Malhotra, Managing Director – Total Solutions Group moderated the leaders’ panel “ Recipe for Success” with industry stalwarts like Tarun Bhasin, President & CBO – Dunkin’ Donuts, Varun Chaudhary, Executive Director – CG Corp Global, Manish Tandon, CEO – Bowlopedia Restaurants, Sohrab Sitaram, CEO & Director – Keventers, Kabir Jeet Singh, Founder – Burger Singh & Himanshu Mehta, CFO – KFC India. This panel discussed <em>the new dynamics of the Industry, Think Global – Yet Act Local, how important is the ‘Fast’ in ‘Fast Food’ and what is the ‘new’ fast food recipe for success. </em>
The discussion on ‘Menu Magic – getting it right’ was led by Vineet Manocha, VP Culinary – Lite Bite Foods. The group debated on whether<em> cut paste standard menus work across all demographics? What takes precedence – consistency/standardization, taste, freshness, trends – hyper specialities, health vs. perceived health.</em>
“Online Food Ordering” moderated by Subhendu Roy, Partner – At Kearney discussed key issues on new business models that are emerging and how established businesses need to adapt to stay with the times.
Apoorva Bagchi, Head of Marketing– Keventers channelized the discussion on “The Millennial Management Challenge”, in which the key topics covered were: <em>How to recruit and retain the next cohort of leaders: Millennials, Can leadership be taught to the millennials? Don’t they know it all? Are Millennials accountable for their work? </em>
“This event offered a brilliant chance for QSR players to understand and map the changing dynamic landscape of consumer trends from what’s new and hot to what’s on the way out. We also hope the event will help boost innovation within the industry,” shared Mini Jacob, Co-founder of Oddbox, the organizer of the event.
Differentiating itself from the standard conferences, the Fast Food and Café Convention aims to be the defining platform for the QSR & Café Sector in India. The organisers announced that plans are already underway for the launch of “Fast Food & Café Convention – Bengaluru scheduled for the 10th of May 2018” and “Fast Food & Café Convention – New Delhi, November 2018”
Participants of the show found the event to be extremely relevant and a show that is a must attend for key players, upcoming brands and entrepreneurs.
“<em>Great event that had sharing of unique insights by industry leaders and opportunity for quality interactions between industry leaders</em>” said <strong>Samir Kuckreja, Founder & CEO Tasanaya Hospitality</strong>
“<em>Congrats to the team for a successful event. It was a great platform to connect with leaders in the industry. Thank you for making me a part of it</em>”, <strong>Tarun Bhasin President & CBO Dunkin’ Donuts</strong>
“<em>It was a pleasure being there. The convention had interesting discussions and potential of some good partnerships</em>” said <strong>Himanshu Mehta CFO KFC India</strong>
<strong><u>About the Organizer: Oddbox</u></strong>
We are a creative Events and Marketing firm founded in 2012. Originally Insignis now Oddbox. We have conceptualized, executed and marketed multiple high quality, innovative & dynamic events. In addition to events – we specialize in creating cutting edge marketing collateral and executing successful brand strategy and product launches.KEEP READING